Since mobile app development is constantly evolving at a rapid speed, mobile application developers are constantly learning and growing their skills and products, never quite ahead of the curve in this fast-paced sector of software development. The release of smartphones with new features is surging ahead at breakneck speed, providing a multitude of challenges for the forward-thinking mobile app developer.
Here are the 3 mistakes to avoid in mobile app development:
1. Incomplete Market Research
Knowing your market is an important step in the mobile app development process, not only to determine whether or not your proposed project has an audience, but also to know exactly how to fulfill that audience’s requirement. You should know what you hope to achieve and how your audience will use your app.
You should also be aware of other similar products on the market and how yours will differ. If you are planning a similar product to an app that already exists, you should know exactly how your mobile app would improve upon the existing product. You may even be able to use the existing app as a template for your success – or as an example on avoiding failure.
Knowing the marketplace is extremely important – particularly in the planning stage. You should know, not only your audience, but also the audience for the platform to which you plan on marketing. Making a cross-platform mobile app provides more than one singular audience and must be researched as such.
2. Ignoring End Users
You’ve got a great idea for a mobile app, you’ve done your market research to determine the need for the project, and you’re on your way to building what you think is the greatest thing since Angry Birds. But you didn’t continue your market research into feedback from end users.
It is an absolutely essential part of the development and design process to reach outside your team to engage with potential end users. You want to ensure that every aspect of your mobile app translates well to using it in the real world.
Make sure your testing process involves obtaining feedback from end users so that you can make any changes to the app to ensure its success upon release.
3. Misplaced Focus on Graphics & Features
Every developer wants to create a beautiful app – a mobile app that will put all others to shame with its effective design and varied features, prompting the user to treat the app with the reverence displayed by a typical Apple devotee. This graphics and featured focused attitude can easily overtake the development process. By adding too many graphics or animations, your mobile app can result in slow loading times or a poor user experience.
Remember, graphics should enhance functionality – not the other way around. Too many features can have the same effect, creating an overly complicated application that decreases its popularity by its complex environment. By creating a simple journey for your end-users, you will gain more traction than through adding useless bells and whistles.
Avoid these three primary mobile app development pitfalls by remembering to plan and research your market, test within your audience, and keep your design clean and focused, and you’ll start ahead of the curve!