We meet a lot of ordinary people that have a great idea for a mobile app. Ideas for apps that change how people do things everyday. The interesting thing about many of the most successful ideas is that they are not radically new or completely different. Instead they build on other ideas and refine them to suit a very particular niche or need. There is always some little change that will better suit different people or different businesses. Usually these changes are things that satisfy a particular need. Often the change is to better suit what we do or how we do things. These little differences are the main reason companies decide to build their own applications instead of using some already existing apps. There are many examples throughout the app store of different apps that do the same thing in slightly different ways, from calendars to feed readers. One great example of how subtle differences can be taken advantage of is Bypass. Bypass uses tablets and their own custom apps to simplify commerce, and concessions in particular, on sports and entertainment properties. Bypass is taking their target market by storm. Their mobile solution that allows sports and entertainment venues to do two things: Sell through a mobile interface. Integrate all the available information gathered through all the devices in the cloud, in order to have a complete view of the sales. You might ask yourself, how is this different from a mobile point of sales system. Functionally there is nothing different. They all do the same work. They all record the same basic things like how many sales have been made and how customers paid. The difference is that Bypass took into consideration the specific necessities of the sports and entertainment venues: Bypass makes it easier for workers to go around a venue and sell the products. Their user interface is designed to accomodate all of the usual products that are sold on sports and entertainment venues. Bypass makes it easier for people to sell on the floor without having to be near any wired terminals or other stationary hardware. These changes although they might seem small and to a certain extent negligible, have helped Bypass secure big venues such as Barclays Center in Brooklyn and Pepsi Center in Denver to use the service. Bypass shows how some little changes can make all the difference in your mobile strategy. If you are a company who is looking for an application that will suit your needs 100% and haven’t found an out of the box application that can do that for you, contact us here at OptimusMobility. We specialize in developing custom enterprise grade mobile applications that will completely fulfill your needs.
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