Social Media Week: The impact of social media in the work place

Being social media week this week I started thinking into how all social media platforms, especially Facebook, have affected how we communicate, what is it that makes these platforms so easy to integrate into our life, and how we can integrate that new thought process to creating better work places.

facebook-sharepoint-300x180 Social Media Week: The impact of social media in the work place

Throughout human history, technology has always had an impact into how we communicate and interact with each other; the social media era is no different. Communication and social interaction is part of being human, and in this digital era Social media has changed how everyone interacts with each other, friends with friends, friends with enemies and even co-workers.

In a pure social point Facebook has changed how we view and are viewed by others, for many of us it is an extension of ourselves something that represents us. At this moment in time, corporations have a great opportunity in order to create more social, integrated and productive enterprise through the use of internal social media.

Facebook is the most visited website in the world, that is a fact, but why is it? As stated above I believe it is because now Facebook (and specially its news feed) is part of us, it is a quick summary of what everyone, important or not important, are doing in their life.

The important thing about Facebook is that it is not compulsory, it is something we do because we want to do it and not like email which most of us see and check as a duty. Corporations can take advantage of this frame of mind Facebook has put us in and try to create a better communications between the employees, a kind of communication that is not compulsory.

Within the IT market, the importance of corporate social media has been seen as a great opportunity, we can see this through how corporations like Microsoft are putting a big step forward to incorporate social media features to its suites specially SharePoint.

There is an opportunity for your company to leverage how used to employees are to share information via social media. It is a great way to promote collaboration, knowledge management and knowledge creation within your organization making it feel seamless and to a certain extent enjoyable.

Companies like Optimus, can help you achieve a SharePoint implementation that allows you to take advantage of this frame of mind we have all been putted into. Contact us for more information about getting help with SharePoint.

Attention Software Developers: Read the fine-print when using APIs

twitter_api-300x225 Attention Software Developers: Read the fine-print when using APIsAs UberMedia learned very publicly today, software developers must carefully abide by terms-of-service (TOS) agreements when using APIs. As you may already know, Twitter has a powerful API that enables developers to create programs that access information from Twitter. This open API has been used by companies such as HootSuite and UberMedia to create powerful Twitter clients.

However, in a shocking move today, Twitter removed UberMedia’s rights to use their API because UberMedia was not abiding by Twitter’s terms of service. Rumor has it that Twitter had three primary complaints:

  1. UberMedia’s Twitter client, UberTwitter, was infringing on Twitter’s trademark.
  2. UberMedia was enabling users to tweet more than 140 characters.
  3. UberMedia was accused of monetizing tweets by adding affiliate codes to user’s tweets.

UberMedia had already been preparing to change the name of their Twitter client and had a contest over the last few weeks to come up with a new name. They announced the new client would be called UberSocial which is a step in the right direction as it supports more than just Twitter.

This is an example of why reading the fine print in the TOS is important. Developers are able to utilize APIs from leading services to create innovative applications; however, an API can be turned off like a light switch if the rules are being broken (or bent).

Below are some samples of the news as reactions as the story developed.

(image credit: Channy Yun)

LinkedIn IPO Announcement, Value in Analytics

LinkedIn, the social network for professionals, has ended speculation by filing for their IPO. With that news comes a wealth of information that answers the age old question, where does LinkedIn make its money?

Here is a breakdown of their userbase, web-traffic, and employees:

  • Registered users: 90 million (as of December 31, 2010) (40 million in the US, 50 million international)
  • Unique visitors: 65 million (average of Oct, Nov and Dec)
  • Pageviews: 5.5 billion (average of Oct, Nov and Dec)
  • Employees: 990 (as of December 31, 2010)

90 million users worldwide is huge growth from their reported 32 million in 2008. Growth will explode in 2011-12 as network effects increase and LinkedIn gets unprecedented exposure with their IPO.

In addition, LinkedIn has increased their ad spend from $298,000 in 2008 to $844,000 in just the first 9-months of 2010.

LinkedIn-IPO-Revenues LinkedIn IPO Announcement, Value in Analytics

Their revenues show an interesting trend as the majority of their revenue shifted from premium subscriptions to job listings. Recruiters and job seekers alike are finding LinkedIn’s premium features very useful during the hiring process. Personal premium packages range from $300-1200 a year while packages for recruiters can be upwards of $5000 a year.

LinkedIn’s major value is in the depth of their networks and their ability to effectively mine and package that data. This provides value beyond the sheer number of their users. By giving users and recruiters the ability to narrow down results and focus in on specific industries, experiences, and skills, LinkedIn has created a database of valuable professionals while providing a free service. As the saying in Silicon Valley goes, if the product is free, the user’s are the product. In LinkedIn’s case, it has done a good job so far protecting user’s privacy while providing a valuable asset to recruiters, job seekers, and users.

Welcome to our new website!

221401567 Welcome to our new website!photo © 2006 Tony Hisgett | more info (via: Wylio)
We are pleased to launch our new website. In addition to an improved look and feel, we’ve furthered our social media integration and enhanced the functionality of our blog.

To learn more about Optimus and the work we do, visit our services page. We provide software testing, software development, business analytics and related services.

We consider our website not only a place to get information about Optimus, but also a place to share and discuss industry news. Please join the discussions on our blog, on Twitter, on Facebook, and on LinkedIn!

Connect with us and learn how we can be a seamless addition of your technology team.

What is Facebook Places?

Watch this Apple-like video from Facebook that explains their new location based service, Facebook Places. Essentially, it allows users to tag their pictures, comments, and status updates to physical locations that can be revisited by their friends or themselves years down the road. You can also use the service to see where you friends are now and which hang-outs they frequent.

This powerful feature has been in the works for years at Facebook and everyone is excited to see it finally launch. The adoption of location based services like Gowalla and Foursquare proved that people were ready to share their physical location with their friends and family. Now that Facebook has opened the door, expect to see a rush of people (and advertisers) jumping onto the location bandwagon.

When setting up ‘Places’ on your Facebook account, be sure you fully understand the privacy settings.

SilkStart – A Private Marketplace for Associations

silkstart SilkStart – A Private Marketplace for AssociationsI sat down with Daniel Chu, the co-founder of SilkStart, to discuss his latest venture.

SilkStart is a social marketplace that enables associations to add value for their members by making it easy to network and find opportunities. By leveraging the power of the association’s members, the private marketplace becomes a reliable source for building relationships and finding trustworthy partners.

SilkStart is a powerful private social network for associations because they can setup their network to be either completely public, private, or a hybrid. This exclusivity assures members that people within the marketplace are the same caliber as the association itself.

The other killer feature of SilkStart is the marketplace which is currently not being demoed on their public beta site. This feature enables members to offer products and services to other members. By bringing this functionality within a private social network, members have confidence that they’re working with professionals. Much like Ebay’s seller rating system, user’s will be able to see which members have received positive feedback from other people they’ve worked with.

I met Daniel a few weeks ago at a TiE event. He immediately struck me as an excited entrepreneur with a lot of passion behind his idea. Since then I’ve discovered he’s a very hardworking young entrepreneur that will make a big impression on the local industry.

Embedded below is my interview with Daniel in which he shares why he started SilkStart.

What do people in Vancouver say on Twitter? Ask Trendsmap

4552066-8023855-thumbnail What do people in Vancouver say on Twitter? Ask Trendsmap

Ever wonder what people are using Twitter for in your city? Check out Trendsmap to see what topics people are discussing in any geographical region.

I decided to take a look around our Vancouver office to see what people are talking about. The tweets are a combination of…

local events:

Screenshot-0059 What do people in Vancouver say on Twitter? Ask Trendsmap

local promotions:

Screenshot-0058 What do people in Vancouver say on Twitter? Ask Trendsmap

and local humor:

Screenshot-0056 What do people in Vancouver say on Twitter? Ask Trendsmap

Social networks enable you to connect with people around the world, but they are also great at connecting you with people right in your back yard. Local businesses are starting to adopt these new marketing techniques and improving sales.

Geotargetted advertising is evolving quickly as location aware devices are increasingly popular. Just as you would hear an ad for a local service on the radio, now those same ads appear in location aware devices.

At Optimus we work with clients to integrate their products with social networks. If you’re looking to improve the visibility of your website, application, or cloud-based service, send us an email.

Innovative Social Media Campaign by Old Spice

Old Spice is currently running an innovative online advertising campaign. They have setup a recording studio with their lead actor and a team of social media experts.

The social media experts put out some messages yesterday to entice users to ask the old-spice character questions. They have been selecting questions from Twitter, Facebook, Reddit, and other social networks. They choose which ones to respond to based on the quality of the question or the influence of the person asking.

Some notable responses have been to Twitter, Starbucks, Ashton Kutcher, The Huffington Post, and Alyssa Milano.

Apparently they spent 11 hours in the studio yesterday and are well into another full day today. The team must be exhausted as yesterday they released over 70 videos and generated millions of views.

The video below is their response to Digg co-founder, Kevin Rose:

New Case Study: Social Media Platform Development

We have just added a new case study on Social Media Platform Development.

Leveraging the power of social networks is an excellent method of building interest in your brand. We’ve worked with clients to integrate social networks with their websites and applications.

Here’s a short excerpt from the case study.

The Client:
The client has a social media platform that allows users to setup personalized tribute websites. The platform is integrated with social media platforms like Facebook.

The client had developed their platform with a previous vendor and now needed to improve the functionality, design and integration with other platforms.

Optimus helped the client with speed, flexibility, and scalability using a very cost efficient and agile process. The on-going relationship allows the client to continuously improve their product with rapid development, testing and deployment.

You can read the full case study on social media platform development here. If you would like to see how Optimus has worked with other clients, read more of our case studies.

To learn how Optimus can help you integrate your website or application with social media platforms, email us at

LinkedIn has over 70 million users

Image103 LinkedIn has over 70 million usersLinkedIn‘s social network is designed for professionals and has become a powerful place to share ideas and network.

According to their homepage, LinkedIn now has over 70 million users worldwide and 1 million company profiles.

At Optimus we use LinkedIn to network with people in our industry. We share news, host discussions and post career opportunities.

Here are two groups we support in British Columbia:

You can also follow our company profile:

At OptimusSocial we help companies capitalize on social media opportunities. To learn more, send us an email at