Being social media week this week I started thinking into how all social media platforms, especially Facebook, have affected how we communicate, what is it that makes these platforms so easy to integrate into our life, and how we can integrate that new thought process to creating better work places.
Throughout human history, technology has always had an impact into how we communicate and interact with each other; the social media era is no different. Communication and social interaction is part of being human, and in this digital era Social media has changed how everyone interacts with each other, friends with friends, friends with enemies and even co-workers.
In a pure social point Facebook has changed how we view and are viewed by others, for many of us it is an extension of ourselves something that represents us. At this moment in time, corporations have a great opportunity in order to create more social, integrated and productive enterprise through the use of internal social media.
Facebook is the most visited website in the world, that is a fact, but why is it? As stated above I believe it is because now Facebook (and specially its news feed) is part of us, it is a quick summary of what everyone, important or not important, are doing in their life.
The important thing about Facebook is that it is not compulsory, it is something we do because we want to do it and not like email which most of us see and check as a duty. Corporations can take advantage of this frame of mind Facebook has put us in and try to create a better communications between the employees, a kind of communication that is not compulsory.
Within the IT market, the importance of corporate social media has been seen as a great opportunity, we can see this through how corporations like Microsoft are putting a big step forward to incorporate social media features to its suites specially SharePoint.
There is an opportunity for your company to leverage how used to employees are to share information via social media. It is a great way to promote collaboration, knowledge management and knowledge creation within your organization making it feel seamless and to a certain extent enjoyable.
Companies like Optimus, can help you achieve a SharePoint implementation that allows you to take advantage of this frame of mind we have all been putted into. Contact us for more information about getting help with SharePoint.