MonkeyMedia Software is a Canadian company with tremendous expertise in restaurant systems for the take-out, delivery and catering segment of the food industry. Their business focus is to help multi-unit restaurant owners execute their off-premises operations to serve their on-demand consumers.
Marketing a Better Sandwich
MonkeyMedia Software approaches its business from a strong marketing and foodservice operations background. The company’s CEO, Erle Dardick, was a restaurant owner who dramatically increased sales through takeout, delivery and catering orders to his local community.
As Dardick’s off-premises sales grew, he needed a better internal system at his deli to maintain, control and scale during the rapid growth. As Chris Roy, MonkeyMedia Software’s VP of Technology, says, “A restaurant can do a great job making a single sandwich for you, but if they have to make a hundred sandwiches fast, then the business model of single-order transactions collapses.” Catering is a different business.
That led Erle Dardick to work with a software developer to solve this dilemma in 1996, a time when the internet was focused on “static web pages”. They used the deli as a platform to design a SaaS-based solution for takeout, delivery & catering.
From Food Sales to Software Sales
As a result, Dardick began to license his software-as-a-service to other restaurant owners and foodservice operators, hosting servers at a nearby location on a private cloud. MonkeyMedia Software was a pioneer in the adoption of cloud technology and by 2002 the company became a SaaS product focused on off-premises operations for the on-demand consumer.
Over the years, MonkeyMedia Software has evolved an ecosystem of technology partners including POS, payment, loyalty, delivery, marketplace, analytics and fraud prevention.
This is where MonkeyMedia Software is leveraging the power of Optimus.
Evolving to the Azure Cloud
Optimus’s relationship with MonkeyMedia Software began with something we know and do very well: testing. In this case, it was regression testing, covering hundreds of thousands of different configurations of their platforms, as the company prepared to move them to Microsoft’s Azure cloud.
Chris Roy describes the task as one of scale. “We were doing lots of manual testing at the time, so automation was a natural evolution. But we had to back-fill and make sure that our older code, some of which was ten years old, was still working as well. It was an enterprise-level system that we had built and now had to test.”
The relationship grew from there. Optimus provides MonkeyMedia Software with deep architecture experience in development and testing services. They have come to rely on us to oversee our testing teams in India on their behalf and to supply top Azure architects with specific knowledge that MonkeyMedia Software doesn’t have in-house – and doesn’t need to acquire.
“Moving our key services, like our credit card payment services, to the Azure cloud gives us more security than we can provide. By using Optimus as our Azure partner, we can not only achieve the levels of compliance that we need, we can also make use of their expertise in this area. Along the way, we have developed a deep level of trust with Optimus,” says Chris Roy.
Relying on Optimus
Optimus Information offers all our clients exactly what MonkeyMedia Software is using: the diversity of our skillset. Currently, we are employing automated testing with MonkeyMedia Software to establish secure credit card gateways in Azure that they can ramp up quickly and efficiently.
We continue to do both automated and manual testing with MonkeyMedia Software, becoming an extension of their QA team on a day-to-day basis. One of our Azure architects has helped to design their APIs and provides expertise on how to integrate even more Azure architecture into their platforms.
“We don’t have the in-house talent or knowledge to do it well on the Azure side,” says Chris Roy, “so Optimus is filling a big hole.”
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