OptiPost: AI-Powered LinkedIn Post Creation and Publishing in Microsoft Teams Built by Optimus Information Inc.

Overview

Marketing and social teams lose time moving between tools, rewriting drafts, and coordinating approvals. LinkedIn post creation becomes slow, inconsistent, and dependent on manual effort. OptiPost solves this by bringing AI-generated ideation, drafting, and publishing directly into Microsoft Teams.

OptiPost connects securely to LinkedIn through OAuth, uses Azure OpenAI to generate context-aware content, and publishes posts on behalf of the user to personal or company pages. This removes manual copy-paste steps, improves consistency, and accelerates campaign execution.

The Challenge

Teams managing LinkedIn communication face recurring issues:

Time lost switching between Teams, browsers, and scheduling tools
Inconsistent messaging across campaigns and team members
Delays caused by approvals, formatting, and manual posting
Difficulty brainstorming content ideas under deadlines
Lack of a unified workflow for ideation, drafting, editing, and publishing
Compliance gaps when posts miss brand or messaging rules

Teams needed a secure Teams-native agent that generates and publishes LinkedIn content end-to-end.

The Solution

Optimus built OptiPost, an AI-powered LinkedIn posting agent integrated inside Microsoft Teams.
OptiPost uses Azure OpenAI to generate targeted LinkedIn posts, manages authentication to LinkedIn via OAuth, and automates publishing to personal or company pages.

The agent retrieves context from campaign data, websites, or case studies, produces multiple post variations, ensures brand alignment, and publishes with a single approval step.

Key Capabilities

Teams-Native Experience

Create, review, and publish LinkedIn posts without leaving Microsoft Teams.

Seamless LinkedIn Authentication

Secure OAuth integration. Supports both personal profiles and company pages with role-based access.

Context-Aware Post Generation

Generates posts based on:
• Brand tone
• Campaign themes
• Website links
• Case studies and recent activity

Multi-Draft Output

Produces 2–3 high-quality variations tailored to engagement best practices.

Quick-Edit Controls

Adjust tone or content with simple edits before publishing.

Scheduled or Instant Posting

Publish immediately or schedule for later with optimized timing suggestions.

Brand Compliance Check

Optional scan for branded terminology, tone alignment, and compliance flags.

Multi-System Architecture

OptiPost uses a modular architecture coordinated by an orchestrator for security and scalability.

Agent	Role
Orchestrator Agent	Routes prompts, manages context, coordinates workflow
Auth and Access Agent	Handles LinkedIn OAuth and permission scoping
Content Generation Agent	Produces multi-variant posts using Azure OpenAI
Web Scraper Agent	Extracts key insights from provided URLs or case studies
Compliance Agent	Reviews tone, flags issues, ensures brand alignment
Publishing Agent	Publishes or schedules posts via LinkedIn APIs
Response Generator Agent	Formats outputs and options for Teams UI

Deployment

Platform: Microsoft Teams, Copilot Studio, LinkedIn
Auth and Data: OAuth2 (LinkedIn), Microsoft SSO, Azure OpenAI
Tech Stack: Azure Functions, Azure SQL, Teams Bot SDK

This setup ensures secure authentication, structured data flow, and smooth deployment across environments.

The Results

With OptiPost embedded into Microsoft Teams, organizations streamline their content creation pipeline and maintain consistent brand communication.

Tangible Business Outcomes:

• Faster end-to-end LinkedIn publishing workflow
• Consistent messaging across campaigns and teams
• Reduced dependence on external tools and scheduling apps
• Increased posting frequency with minimal manual effort
• Stronger engagement through AI-optimized content variations

Technologies Used

• Azure OpenAI (GPT-4)
• LinkedIn APIs
• Microsoft Teams
• Microsoft Copilot Studio
• Azure Functions
• Azure SQL Database
• OAuth2 (LinkedIn, Microsoft SSO)

What’s Next

Upcoming enhancements may include:
• Auto-generated campaign calendars
• Performance tracking and engagement insights
• Multi-language post generation
• Collaboration mode for team approvals
• Integration with SharePoint and internal content repositories

Contact Optimus to learn how we can help you leverage Agentic AI & Cloud services.