The Digital Transformation Journey of a Vancouver based eCommerce Retailer
What’s behind most successful businesses nowadays? We’d argue the key is a solid data centre, cloud base, and vision. While communication and office culture are both integral in a thriving business, it helps to have an online space that encompasses it all. Recently we hosted a “Digital Transformation Journey with Azure” webinar with Riz Somji. As the CEO of Cymax Group, one of the fastest online furniture retailers, he was more than qualified to discuss many key points of his experiences: community, data storage and digital transformation being a few. Keep reading to hear the highlights of the event.
People, Culture, and the Need for a Top-Down Buy In:
Vision and strategy are two of the most integral parts of the digital transformation journey. When Cymax first started, most sales were driven by ad revenue. But soon the team realized that they really needed to take a bold move to be data driven. Instead of finding data and working from that, they needed a top down model. They soon had a stronger, more sound foundation. As Somji shares during the webinar, people need to drive the transformation. Everyone should imagine the vision and comprehend the strategy before sponsorship even begins.
How is Cymax using data to help improve their business? First off, as Somji tells us, everyone needs to have the software and understand how the analytics work. Implementing a dashboarding tool, such as PowerBI, is also a good choice. For Cymax, every part of the company was focussing on data to drive decisions during the digital transformation journey. True, at the beginning analytics were inconsistent because everyone had different perspectives of which data was crucial or not. But soon after, the company decided to just have one source of data and proof. Enter: data warehousing. Now they could have data cleaned as it came in. The newest development? They’re working on linking data to people’s own objectives and jobs. It’s a cross functional view, as Somji describes it. And it’s more efficient. They used to have 120 people in the call centre. Now they are down to only 30 people. And the sales? Well, they’ve tripled.
A Digital Transformation Journey with Azure and Microsoft:
For Cymax, because everyone was motivated to undergo the transformation process, they got their migration done and moved over to Office 365 in the span of a couple weeks. Crazy? We know. Microsoft supported them on this journey to the cloud as well, providing investment funds, strategic directions and more. Somji explained that because Cymax is such a dynamic company, using Azure kept everyone’s energy levels high. Because Azure DevOps is constantly evolving, the team stayed interested and had a really positive experience. For them, they understood that servicing technical debt is too much work, so using the cloud would save not only time but also money.
Where are They Investing Next and Why?:
So what is a company like Cymax planning on investing their money in next? There are really 2 main categories: artificial intelligence and machine learning. Both provide added value to them but also their vendors. They’re looking for AI and ML engineers to help them integrate the processes into production. In the past, they had a pricing engine that priced products in real time. Sound slow? Well it was. And considering that they were competing against so many other sellers, this was less than ideal. But now, they’re looking to use AI and ML for image optimization. This way they can look at damaged products, and using technology find out where the product inconsistency is. Instead of having back and forth conversations with vendors, they can share their learnings, and improve product quality.
Digital transformation is the way to the future. It ensures that your business is online in the upcoming times, especially important as everything has been remote lately. If digital transformation is something you’re interested in, contact us at Optimus here.