Microsoft Tools to Grow Your SaaS Business
Microsoft provides specific tools and programs that help SaaS businesses elevate their products, reach their customers, and develop their solutions into a profitable business. Below are the top 5 Microsoft tools to grow your SaaS business.
Adopting the cloud comes with incredible advantages. SaaS businesses, in particular, can use the cloud to scale quickly and increase availability without investing in expensive hardware. In addition, since Azure cloud’s security is pre-baked, you have even less overhead to worry about. And, finally, if you have an existing Windows Server and SQL Server license with Software Assurance, then you can pay a reduced rate when you move to Azure.
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If you are building a new solution, it’s tough to know what your precise needs will be. Yet, Microsoft’s Solution Workplace will guide you through this new territory and help you build your solution, take it to market, and grow your sales. After answering a few questions about your needs, the Solution Workplace provides personalized checklists and resources. Now, you have step-by-step guidance through the tasks you need to complete along the lifecycle of your new solution.
You can even collaborate in the Solution Workplace with your entire team. For example, members of your marketing or engineering team can work simultaneously on separate steps but still have visibility about the whole project as you check off completed steps.
View this tutorial for a step-by-step guide on how to use Solution Workspace.
Access to Training
Microsoft understands how important it is to build your team’s skills on Microsoft products and to stay up-to-date on the latest tools and technology. That’s why they provide several resources that can help you access training for your team.
Training Center provides role-specific learning paths that help develop your team’s talent and skill on Microsoft products and solutions. There are a variety of learning paths provided, everything from marketer to Architect.
Microsoft Virtual Training Days also provides accelerated remote training, covering a range of technical topics for Microsoft Azure, Microsoft 365 and Microsoft Dynamics 365.
Microsoft Docs has quick starts, tutorials, API reference, and code examples for end users, developers and IT professionals.
One of the major benefits of working with Microsoft is being able to extend your reach to potential customers. When you are a part of the Microsoft Partner Network, you can list your solutions on Microsoft’s Commercial Marketplace, which consists of two online stores: Azure Marketplace and Microsoft AppSource. By publishing your offer on the commercial marketplace, you are able to showcase your product to 4 million active users across 140+ geographies and tap into new audiences and unlock scale.
Partners who list on the commercial marketplace are also eligible for a set of free technical, marketing, and sales benefits to help grow their business.
Here’s an example of an offer listing page in Azure Marketplace:
Access to Marketing Resources
Leverage effective marketing tactics no matter the size or experience of your team. Smart Partner Marketing provides various resources to help you differentiate your solution, provide customizable assets, and access to their digital marketing content on demand platform.
As a partner, you also have access to Microsoft’s Go-to-Market services to reach more customers. Resources and tools — such as personalized consultation to guidance for marketing assets — are provided as you prepare to introduce your solutions to the right customers.
Growing your SaaS business can be challenging but leveraging these Microsoft tools can help elevate your product, skill up your team, and extend your reach to potential customers. If you need additional support, Optimus can provide support for cloud migration, cloud management, DevOps, and QA and Testing. Contact us at: firstname.lastname@example.org
Just getting started? Download Microsoft’s SaaS Playbook that provides strategies for building your SaaS business, technical details about deploying your solutions, and best practices. They also include a calculator that helps discover your app’s financial potential.
SaaS Playbook and App Potential Calculator